The amount of organic traffic that comes from your Google Business Listings, also known as Google My Business (GMB), can vary significantly depending on several factors. Organic traffic refers to the visitors who find your website or business information through unpaid, non-advertising search results. As one part of your hyper-local marketing strategy - your GMB listing can be an important source of organic traffic for local businesses. Here are some factors that can influence the amount of organic traffic from GMB:

1) Business Type and Location: The type of business you have and its physical location can greatly impact the amount of organic traffic from GMB. Local businesses, such as restaurants, retail stores, or service providers, often benefit more from GMB than online-only businesses.

2) Optimization: The extent to which your GMB listing is optimized can affect the traffic it generates. A well-optimized listing with accurate information, high-quality images, and positive reviews is more likely to attract organic traffic.

3) Competition: The level of competition in your industry and location can impact your GMB listing's visibility in search results. Highly competitive markets may require more effort to stand out.

4) Search Queries: The specific search queries people use can also influence the amount of organic traffic. For example, someone searching for "Italian restaurants near me" is more likely to find local businesses through GMB listings.

5) User Behavior: User behavior, such as clicking on your GMB listing, visiting your website, or calling your business, can contribute to the amount of organic traffic generated.

6) Updates and Posts: Regularly updating your GMB listing with posts, offers, and events can help attract more organic traffic.

It's important to monitor the performance of your GMB listing through its insights and analytics to gauge the amount of organic traffic it's generating. Google provides data on how many people view your listing, click on your website, request directions, or call your business.

Introz helps members generate and maintain their digital presence across the internet - making it easy for you to be found in your local market. Our innovative patent-pending software makes it easy to capture more traffic with both organic and paid approaches. Contact our team to discuss your local marketing challenges and to better understand how Introz can help.