It's open enrollment again! How do you ensure you are maximizing the number of agents who are finding you in your local market? If you are already on Introz - this is easy, we do most of the setup for you. If you are more of a do-it-yourself type - here are the areas you need to ensure are in tip-top shape to maximize your organic search traffic during ACA open enrollment 2024:
1) Google My Business (GMB) Optimization:
- Create or claim a Google My Business profile for the insurance agency.
- Fill out the GMB profile with accurate and comprehensive information, including the agency's name, address, phone number, business hours, and website.
- Select the correct category, such as "Health Insurance Agency."
- Encourage satisfied clients to leave positive reviews on the GMB listing.
2) SEO (Search Engine Optimization):
- Optimize the agency's website for relevant keywords related to health insurance, open enrollment, and your location.
- Create high-quality, informative, and relevant content on your website that addresses common health insurance questions and concerns.
- Ensure that your website is mobile-friendly, as many people search for insurance services on mobile devices.
3) Google Ads:
- Consider running Google Ads (formerly known as Google AdWords) to display targeted advertisements to users searching for health insurance during open enrollment.
- Use ad extensions to provide additional information, like phone numbers and location.
4) Social Media:
- Maintain active social media profiles on platforms like Facebook and LinkedIn, where people often seek recommendations and information about insurance professionals.
- Share informative content about health insurance and open enrollment on your social media profiles.
5) Online Directories:
- List the insurance agency in online directories like Introz, Yelp, Yellow Pages, and other local business listings.
- Ensure that the information is consistent across all online directories.
6) Content Marketing:
- Regularly publish blog posts, articles, or videos that provide valuable information on health insurance, open enrollment, and related topics.
- Share these pieces of content on your website and social media platforms.
7) Online Reviews:
- Encourage satisfied clients to leave reviews on platforms like Google, Yelp, and Facebook.
- Respond to both positive and negative reviews professionally and promptly.
By implementing these strategies, health insurance agents can enhance their online presence and increase the chances of being found on Google during open enrollment, a critical time when many individuals and families are actively seeking health insurance options.
If you are looking for a simple and easy solution to accomplish all of these quickly - schedule a demo and one of our specialists would be happy to share how Introz is the one-stop solution for your hyper-local digital marketing.